Your Photo Can Change a Girl’s Life

 by
Events

Just in time for the holiday giving season, Girl Up was honored to join our friends at Johnson & Johnson as they showcased their Donate a Photo app – and how easy it is to give back – at an event in Times Square. Invited as one of four featured charitable partners at the event, Girl Up was excited to use this opportunity to announce the second year of our SchoolCycle initiative. Launched last year to provide bikes to girls in Malawi, this year we will be sending bikes to girls in Guatemala.

The Donate a Photo app makes supporting your favorite charity as simple as snapping a photo, something that most of us do on a daily (or, let’s be honest, sometimes hourly) basis. For every photo uploaded and shared to the app, Johnson & Johnson will donate $1 to the charitable partner of your choice. For Girl Up supporters, it’s an incredibly convenient way to change the lives of girls in Guatemala!

For every photo uploaded and shared to the app, Johnson & Johnson will donate $1 to the charitable partner of your choice.

The event itself was an interactive giving experience, allowing New York tourists and locals alike to engage with the app and each charity. The impressive tent, located in the middle of Times Square, featured four photo booths so that visitors could instantly donate a photo. Appropriately, Girl Up’s booth included a bike!

The Girl Up team was excited to welcome a special guest spokesperson at the event– Katherine (Kat) McNamara, star of Maze Runner: the Scorch Trials and the upcoming Shadowhunters series on ABC Family (premiering on January 12). Onscreen, Kat enjoys playing strong, butt-kicking, demon-hunting characters, and off-screen, Kat is equally strong as a passionate advocate for educating girls.

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“I feel like education is such an important thing for kids these days. It’s something that opens up so many doors for you and something that can never be taken away from you,” Kat told teen.com. “We have a lot of opportunities for education in this country, and that’s not the case in every country, especially for girls. That’s why what Girl Up is doing is so important… I was a part of their SchoolCycle last year from Malawi and it was their most successful fundraising program. What’s so fantastic about Girl Up, is that they give girls, and anybody, an opportunity to give back to girls throughout the world.”

[Education is] something that opens up so many doors for you and something that can never be taken away from you. — Kat McNamara

And if anyone knows about the importance of education it’s Kat – she graduated from high school at 14, college at 17, and is now pursuing a master’s degree in economics!  She’s a great role model for girls everywhere!

By the end of the day, an amazing 1300 photos were donated to SchoolCycle, and that number only continues to climb through December! Be sure to download the Donate a Photo app and contribute a photo each day to help girls in Guatemala. Don’t forget to visit GirlUp.org/SchoolCycle for more ways to donate or fundraise to help us achieve our goal of $125,000 by December 31!