Fundraising Toolkit

By fundraising for Girl Up, you have the opportunity to brighten a girl’s future, helping her go to school, see a doctor and stay safe in her community.  Read through our step-by-step instructions on how to kick start your fundraising.


Choose your fundraising challenge.

If the idea of fundraising is overwhelming to you – don’t let it be! Girl Up has a number of suggested fundraising challenges to get you started, from donating your birthday to running for Girl Up in a local race. With each challenge, you can create a personal fundraising page to collect donations and track your progress.

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Set a fundraising goal.

When you register for a challenge and create your personal page, you’ll set a fundraising goal for yourself.  A goal is an important tool to help your supporters rally around your cause, and it will help keep you focused as you begin putting your fundraising plan in action. You can always adjust your goal by logging into your fundraising center.

>> REMEMBER – it doesn’t matter how much money you raise. Your efforts, big or small, will make a difference in the life of a girl. But, be ambitious – you’ll be surprised at how easy it is!


Identify your network of support.

Think about all the people who can help you reach your fundraising goal. This doesn’t have to be just people who can donate – it may include local businesses that can provide items for your fundraising activities or friends that can help you plan an event.

Get creative as you make your list. Think beyond the family and friends that you see every day. Consider people like your coach, dentist and teachers. Many people want to give to a great cause…all you need to do is ask!

Once you create your list, import your contacts into your Girl Up fundraising center. That will make it easy to message your network with our template fundraising emails and send thank you emails after you receive a donation.


Start asking for donations.

It’s time to start raising some money. Reach out to your family, friends and social networks as you start asking for donations. Here are some effective ways to make your fundraising ask and amplify your efforts:

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Follow up.

Persistence is important! Not everyone you reach out to will donate – don’t be discouraged. Following up is the most important step in your fundraising. An effective fundraiser has to be able to ask again and again. In fact, on average you have to ask someone to donate seven times before they actually do so!

An easy way to follow up is to provide an update on your progress. Let people know how much you’ve raised so far or that you’re close to your deadline. If you can, share pictures of your training or event preparation.

Your family and friends will be excited to follow your progress, so don’t be afraid to share with them. Each update will serve as a reminder that they can still donate to your cause.

>> DON’T FORGET! A thank you goes a long way. It’s essential to thank your donors and let them know when you have reached your fundraising goal. In your fundraising center, you can access the information of everyone who has make a donation on your behalf and send them a thank you message.





  • More fundraising ideas
  • Five steps for a successful fundraising ask
  • Worksheet: Developing a fundraising plan
  • Template fundraising letter