Home / About / Advisory Council / John Gerzema John Gerzema Share Page John Gerzema is a pioneer in the use of data to identify social change and help companies anticipate and adapt to new trends and demands. An author, speaker and consultant, his books have appeared on the bestseller lists of the New York Times, WSJ, USA Today, Fast Co. and many others. A Fellow with the Athena Center for Leadership Studies at Barnard College, he studies leadership, innovation and social responsibility. As CEO of WPP’s BAV Consulting, John oversees the largest study of consumers in the world. A frequent columnist, his articles were chosen among Strategy & Business “Best of the decade” and his TED talks have been widely viewed. As an advisor for The UN Foundation’s Girl Up Campaign, his latest book, The Athena Doctrine explores the rise of feminine competencies and their impact on leadership, policy and progress. Tom Peters says, “The Athena Doctrine is a powerful book. Extraordinary research. Great storytelling. A message both timely and of monumental importance.” All proceeds of the book support The UN Foundation’s Girl Up Campaign.